Keeping donors happy is a challenge in this era of abundant options for charitable giving, with donor loyalty and retention more important than ever. To do that, a philanthropic institution must create a donor experience that generates a long, fruitful and rewarding relationship. Donor Experience Management (DExM) is the practice of using connectivity, personalization, online presence and trust to create loyal and engaged philanthropists.
Crown is the developer of the DonorFirst platform, one of the fastest growing charitable solutions in the market today. DonorFirst is also the first online platform to introduce the concept of Donor Experience Management (DExM) as a core design philosophy in expanding the development and retention of donor relationships for philanthropic and financial institutions.